How to keep your bookshop open

We are lucky to have The Torbay Bookshop in our area. The owners, Matthew and Sarah Clarke, opened for business in 1993. They had spent their working lives in publishing and had built a lot of useful connections. Their first shop was opened by Sir Patrick Moore and when they later moved to a bright new shop in 2002 that one was opened by Dick Francis.

Over the years they have kept up a steady flow of celebrity events, been heavily involved with the local Library Service and won a host of awards, including Best Independent Bookshop. It is hard to think of anything more that the Clarkes could have done to make selling books on the High Street successful.

It was, therefore, distressing to learn that the business (including the freehold of the property) was up for sale. It seemed that an excellent bookshop was in danger of closing.

But there is good news! It has to be said that good news for independent bookshops is in pretty short supply. Matthew and Sarah heard that the neighbouring Thorntons store was closing and stepped in. By re-arranging their premises they can maintain the bookshop, but also offer the range of Thorntons chocolate and, for good measure, they will also be selling jigsaws, stationery, CDs, DVDs, local photographic prints, diaries and calendars.

It’s a relief that we are not losing our local asset, but I can’t help feeling that it’s a pity that such knowledgeable and enthusiastic people can no longer make an adequate living from selling books.

When are the mainstream publishers going to wake up to the fact that unless they change their ways there will soon be very, very few independent bookshops; they will have lost an important sales route and we will have lost a socially significant presence from our High Streets. The solution is obvious. They have to do just two things: stop giving the online retailers and the large chains such generous discounts that it makes it easy for them to undercut the small independents, and stop unloading remaindered stock at obscenely low prices.

I was in a bookshop in Ashburton shortly before it closed down. The proprietor showed me a book that she had on sale at the cover price of £20. It was a very attractive, large format, hardback book featuring a stunning collection of local photographs. It had been published just twelve months previously, but she told me that it was already on sale in a nearby out-of-town shopping centre for just £5. The publisher had never offered the book to the bookshop on reduced terms, but had simply unloaded all the unsold stock in a way that undermined all the independent bookshops in the area.

If a business treats its connections with such contempt it will eventually pay the price.

 

The UK property market

You may be wondering why an item about the property market is appearing on this essentially book-related blog. To me the link is obvious – but I know what I am about to say will not be well received by many of you.

The whole book industry, particularly the High Street bookshop, is suffering during this economic downturn. Many consumers are feeling squeezed by soaring prices accompanied by little or no increase in earnings. What has that got to do with the property market? Well, everything really.

There are regional variations, of course, but the fact is the British pay far too much for their accommodation. Relative to the rest of Europe we pay so much for somewhere to live that the proportion of income left to spend on food, clothes and whatever we enjoy, is a lot lower than it should be. And that means that the companies are struggling who ought to be providing the goods (including books) and services we should be enjoying – and in so doing, providing lots of jobs.

The ludicrous bubble in property prices has not so much burst as developed a steady leak. Prices have fallen by about 10% (depending on which survey one reads), but they need to fall a lot further to restore some sanity to the market. In April the property website Rightmove conducted a survey and found that almost 50% of Brits thought that, despite two years of falls, property was still over-valued. The experts agree. The property team within Morgan Stanley has produced a report forecasting falls of 15-25%. That 25% figure was repeated in a report by the global ratings agency, Fitch Ratings.

I don’t doubt that the Government would welcome such falls. It would, of course, cause negative equity problems for those who bought close to the peak of the market, but allowing first-time buyers to get onto the property ladder would give the economy a boost and leave more spendable income in the pockets of the new generations of property owners. No Government is likely to announce a plan to slash property prices, so it is hoping to achieve that object in a way that allows a positive slant. It is determined to see the construction industry build many more new homes. Greatly increasing the supply will see prices fall - and who could complain about a government building more homes?

Do we have to wait to see many more people making the largest purchase of their lives, before we see a decent increase in the sale of books on the High Street?

Good book – bad luck!

Six months ago I came across an exceptional book.

Its title is What Brave Bulls Do, written by Rohase Piercy and beautifully illustrated by Nina Falaise. It was published in early 2011. Nominally a children’s book, but well worth everyone’s attention, it movingly reveals the distasteful realities of bullfighting. Those realities include mistreatment of the bulls to weaken them before the ‘fight’, smearing vaseline into the bulls’ eyes to blur their vision and shortening the horns to ensure that the bull misjudges the use of its only weapon.

I was so impressed that, very unusually for me, I took the trouble to post a review on Amazon – and I gave it 5 stars. I noticed that several other reviewers shared my opinion.

The author must have thought that her book stood a good chance of taking off and gaining the success it deserved – but then disaster struck. Just a few weeks after the book was published, the publisher ceased trading.

That must have been a really sickening blow, but there appears to have been some developments that I really do not understand.  I see on Amazon that what looks like a second edition has appeared with a quoted publication date of July. My first reaction was that Rohase Piercy’s excellent book must have been picked up by another publisher and I was delighted to see it. But on closer inspection I’m not so sure. No publisher is identified and the only seller is quoting £28.72 plus postage!!!! Something weird is going on.

It just goes to show that in the current economic climate authors can jump through all the hoops involved in getting a book published, but still have their aspirations dashed. I hope that in this case Rohase emerges with a successful book.

In the meantime, and perhaps more importantly, Catalonia has banned bullfighting with effect from January 2012. It is the first mainland area of Spain to do so. 

 

 

eBooks – the poor relation?

I’ve resisted moving into eBooks as I felt that they represented another nail in the coffin of the local bookshop, but the digital market is expanding so rapidly that it simply wasn’t sensible to ignore it any longer.

Having no experience of eBook readers I started by buying an Amazon Kindle. Amazon is spending so much money promoting its device that its market-leading position seems assured for the foreseeable future. After a brief play session with my new new toy, I bought my first book. I’d just read the first two books in Bernard Cornwell’s Arthurian series so I bought the Kindle edition of the third, and last, in the series Excalibur: A Novel of Arthur.

I was horrified: not by the performance of the machine (which gives a comfortable reading experience), or by the book itself (which is well up to the author’s usual high standard), but by the damage done to the text by the conversion process. The formatting is all over the place; strange symbols appear in the text; double ‘l’ regularly appears as ‘H’ or ‘U’; whole sentences appear with no spaces between the words.

Having gone through the experience of putting my two Dartmoor novels up on Kindle, I know that these errors develop during the process of converting the text in a Word document to the format required for uploading to Kindle. We spent a long time checking the converted books and removing the errors.

Could it be that mainstream publishers regard eBooks as the poor relation of the print format and they are not prepared to commit the resources required to deliver eBooks of a standard equivalent to that of their print copies?

eBooks and VAT

I suspect that the topic of eBooks is going to provide a lot of material for this blog, partly because the process of converting our print books into digital formats has thrown up a lot of issues – VAT being one of them.

It is widely known that, due to someone’s quirky view of things, a book bought in print format suffers no VAT, but buy the same book in digital format (i.e. as an eBook) and VAT is payable.

eBook buyers can hardly be expected to be pleased at paying the tax, but the pain may be slightly reduced by the thought that the tax represents income for the Exchequer in these difficult times. So, the fact that the UK Government is missing out on much of the potential VAT income may come as a shock.

Amazon, for example, is heavily marketing its Kindle eBook reader and its Kindle Bookstore, and now claims to be selling more eBooks than printed copies. UK purchasers of Kindle eBooks are told that the purchase price includes VAT and they may well be under the impression that VAT at 20% is going to the British Government. However, Amazon has sited its UK Kindle Bookstore in Luxemburg so as to incur VAT at a lower rate, and that VAT is going to the Luxemburg Government. Interestingly, residents of Luxemburg cannot access the Amazon UK eBookstore based in their country.

Amazon is not the only eBook retailer to base its operation abroad, but this is a situation that could easily be tackled. Last year the EU agreed that eBooks could suffer VAT at a lower rate provided that they “predominantly reproduce the same textual information content as printed books”. This change was permitted from 1st January this year.

The British Government has not taken action. If it had done so there would be no incentive for retailers/publishers to move their operations out of the UK. If the Government is not prepared to do the decent thing and set VAT on eBooks to zero to match printed books, then at least reducing VAT on eBooks to, say, 5%, would be beneficial to both consumers and the Exchequer as 5% of something is a lot more than 20% of nothing.