Shortly after my last blog post all four of our websites were the victims of a hacker attack on HostPapa’s web server. Anyone visiting the sites received a blast of anti-Israel propaganda – in Turkish! With hindsight it wasn’t sensible to have all the sites on the same server, but it was the easiest option.
If nothing else, it has had the effect of making us sit back and reconsider what we are trying to achieve. I’ll be announcing some major changes to the Moorhen Publishing operation in the next couple of weeks together with a change of direction for me.
The big publishing news to break while we were under attack is Amazon’s continuing squeeze on free books.
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Category Archives: The Book Business
A Look Back Over 2012
A rather belated Happy New Year! May 2013 bring you peace and happiness.
2012 was a difficult year in many respects. The weather, of course, made normal life all but impossible for thousands of people whose homes were flooded. The terrible weather didn’t just affect the UK, of course, with communities across Europe and Asia also being hit. As I write this news is coming in of floods claiming lives in Brazil. Meanwhile, on the other side of the world, South Australia is suffering stifling heat and forest fires are sweeping Tasmania. Continue reading
Waterstones to sell Kindles
James Daunt is the CEO of Waterstones who was appointed by new Russian owner Alexander Mamud. A few months ago Mr Daunt launched a media offensive against Amazon, ridiculing the experience it provided for book-buyers and describing the company as ‘a ruthless money-making devil’.
It is hard to believe that that was the same Mr Daunt who has just announced that Waterstones will soon be stocking the Kindle, Amazon’s own ebook-reader.
To say that this has come as a shock to the book industry is very much an understatement. There has been a rumour (now clearly unfounded) that Waterstones was about to announce that it would be stocking the Barnes & Noble Nook, in a similar tie-up to that between W H Smith and Kobo. The rumour was readily believed because it appeared to make perfect business sense. Now the book industry is reeling as everyone tries to make sense of the development.
The Los Angeles Times has provided a useful summary of the media reactions here: http://latimesblogs.latimes.com/jacketcopy/2012/05/waterstones-deal-sell-amazon-kindle-dismaying-many.html . The overwhelming feeling is that the UK’s leading High Street book retailer has shot itself in the foot.
The reaction that really caught my eye compares this deal with the one between Borders and Amazon, describing that as one of the contributing factors towards Borders decline into collapse.
The brief announcement raises a lot of questions. For example, what is Waterstones going to do about all those customers who have bought one of the Sony ebook readers it has been selling in recent years. Those readers use ePub files (as do Kobo, Nook and all the Apple devices) and do not support the mobi files used by the Kindle range.
A further announcement is to be made in August. I doubt if an announcement about books has ever been so eagerly awaited.
eBook pricing
The fact that the U.S. Department of Justice has instigated legal action against Apple and a number of major publishers is an interesting development. This has been much commented on, but many of the comments give the impression that it is the agency agreement basis of trading that is under attack.
As I understand it, it’s not the agency pricing model that is the basis of the legal action. All of us Indie publishers operate on an agency pricing basis with Kindle books – we set the prices and Amazon takes an agent’s commission for acting as a conduit for our digital books. It seems a perfectly sensible way of operating.
The legal action is actually based on the claim that before supplying books via Apple on the agency basis the big five publishers colluded and agreed to undertake price-fixing. It’s a claim that Penguin and Macmillan flatly deny. It will be interesting to see how the court case progresses.
What always struck me as odd is that when ebooks became available the major publishers supplied them to Amazon under the wholesale agreement that applied to print copies. It seemed to me that the product was so utterly different in the way it is distributed to the consumer that the supply should have been subject to a different form of agreement from the outset. I read that, rather belatedly, publishers are now refusing to renew their existing annual agreements with Amazon.
Apart from the sales model, there are many complaints from consumers about the prices charged by mainstream publishers for ebooks. The feeling is that with no printing or warehousing costs and with very low distribution costs, the price should be a small percentage of the printed copy price. The publishers still have to cover their basic admin costs (submissions, selection, editing, proofreading, formatting, artwork, marketing, accounts, royalties), and instead of printing and warehousing, they have to pay for the creation of the digital files in different formats and IT delivery systems. They are also stuck with the bizarre position that ebooks, unlike print copies, are subject to VAT, which in the UK adds 20% to the price. All they are doing is sharing their costs over both print and digital editions – and trying to make a reasonable profit.
I very much doubt if mainstream publishers feel that they have to price-match Indie publishers. They feel that they are offering a product that the buying public will perceive as superior – in much the same way that BMW doesn’t worry about price-matching with Fiat. But books aren’t cars and it’s a superiority complex that may prove costly.
Eventually the pricing of ebooks will settle down. Currently the pricing of the books is being used as a marketing weapon in the ebook reader wars. It makes me laugh when I see the W H Smith Kobo advertising campaign. Here we have a bookseller telling its customers that if they buy an ebook reader they will have access to 1,000,000 free books. What sort of business plan is that for a bookseller?
There’s no money for Amazon, either, in giving away books. I don’t think it will be long before the only free books are the out-of-copyright classics.
“May you live in interesting times” is a Chinese curse that has come to pass for authors/publishers.
Still, mustn’t worry about these things. The appalling weather means that most of our small boat fishing fleet hasn’t put to sea, so Brixham’s pubs should.l be pleasantly busy – I’m off to find out.
Dartmouth Community Bookshop
The Harbour Bookshop in Dartmouth was something of a national institution. It was opened by Christopher Robin Milne, son of A A Milne, who was made the central character of his father’s Pooh books. Christopher strongly resented his father’s action which caused him embarrassment throughout his life.
It was good for business, however. Many people visited the shop just for the pleasure of meeting the real Christopher Robin, even though Christopher would often hide when he heard his name mentioned. He ran the shop very successfully for thirty years until his retirement.
The shop continued to trade until last year. I blogged about its closure in November.
It is now clear that wasn’t the end of the story. There are a lot of people in Dartmouth who aren’t prepared to live without a shop in the town selling new books. They launched a fund-raising operation and the result is that the town now has The Community Bookshop.
Andrea Saunders, who worked in the Harbour Bookshop for twenty-six years, is in charge of stock control and the shop is staffed by volunteers. The new shop is at 12 Higher Street. It’s smaller and much less expensive than the old one, but attractively fitted out.
I hope their experiment works and proves an example to be followed by many of the other towns that have lost their bookshops.
If you holiday in South Devon this summer, please visit Dartmouth, seek out the shop – and buy something!
What do we think of the unelected saviours?
We all know that western capitalist economies are in a mess – and many of us have very firm views on who was responsible for generating the problems. Most of the population are suffering as a result of the failures; some are paying a very heavy price with job losses and/or repossession of their homes: others are facing a less drastic reduction in their standard of living. You know things are really tough when booksellers suffer; books are inexpensive items and when buyers feel that they have to cut back on such inexpensive indulgencies we are in real trouble.
I know that the smaller booksellers are suffering, because I talk to them. I haven’t yet seen any ‘official’ announcement from Waterstones about Christmas figures, but one of its staff commenting on The Bookseller forum about the decision to change the font and drop the apostrophe from the name said, ‘We have just had an absolutely terrible Christmas…’
We won’t see a sustained recovery until the major problems in the eurozone have been resolved. At the moment the focus is on Greece, but if that country defaults I can’t help feeling that we will see a domino effect as Italy, Portugal and Ireland take their turn in the spotlight. The Greeks now seem to be very close to defaulting on their loans, withdrawing from the euro and reverting to the drachma – which they only abandoned nine years ago.
The creation of the eurozone was a political exercise, not one based on sensible economics. Trying to force such diverse economies as Germany and Greece to share a common currency was never going to work. Economists outside the eurozone said so repeatedly; Nigel Lawson, for example, has never stopped saying it. But opposition inside the zone was suppressed by the enthusiastic, empire-building politicians who somehow found enough tame bankers and civil servants to push through the plan.
Now that the wheels have really come off the Greek economy they have dropped the elected Prime Minister and in desperation their politicians have appointed Lucas Papademos as an unelected replacement. Presumably they did this on the basis that the politicians had made such a mess of things that they couldn’t see a way out and have therefore placed the country’s future in the hands of an economic genius whose expertise will see them through.
So who is this economic super-hero? Papademos was the Governor of the Bank of Greece in 2001 when Greece somehow convinced the rest of Europe that its economy was meeting the joining requirements imposed upon it. He subsequently moved on to become Vice President of the European Central Bank and has been at the centre of events as the eurozone fell apart.
In Italy (famously described as having an economy too big to fail and too big to bail out) when they finally decided that they had had enough of the elected (!!!) leader, Silvio Berlusconi, Italian politicians also went for an unelected economic super-hero to save them from the rapidly approaching economic doom. Mario Monti is now unelected Prime Minister – he is also Minister of Economy and Finance.
And what did he do before his new political career? From 1994 to 2005, that crucial period when the dodgy economies were welcomed into the eurozone, he was a European Commissioner. He is described as being ‘international advisor to Goldman Sachs’. Goldman Sachs is the bank that is accused of helping Greece to fiddle the books so that their economy appeared to meet the requirements for joining the eurozone.
Everyone feel that the future of the euro is in safe hands?
Responses to Posts
When I first started a blog about my self-publishing activities there were plenty of comments made by readers. I had a break from blogging for a couple of years and since my return I’ve noticed a significant change. My posts still generate responses from readers, but now the vast majority come in the form of emails to the mail@moorhenpublishing.co.uk address, rather than as comments to be made public as part of this blog. Let me give a couple of examples.
I’ve been taken to task by Jane, who works for a mainstream publisher. She says that I was unfair when I laid a lot of the blame for the current problems of independent bookshops at the door of the publishers. My point was that by giving enormous discounts to the supermarkets and Amazon, the publishers are making it impossible for the bookshops to compete and many are closing. However, Jane insists that many booksellers could do a lot to help themselves if they would deal direct with the publishers, rather than buying through wholesalers, as by doing so they could eliminate the substantial charges of the wholesalers and double their own gross profit margin.
I can’t argue with that. In fact, I deal with this point in my guide to self-publishers that will be published in the next few weeks. Bookshops tend to order a small number of books from each of a large number of publishers. Placing those orders via one or two wholesalers means that the bookshop only has to deal with one or two invoices each month, rather than than with dozens. This greatly reduces both time spent on admin and bank charges. I have to agree with Jane; with better computerisation of their record-keeping and increased use of online banking, bookshops should be able to reduce their dependence on wholesalers and do more to help themselves. But they are going to need very positive support from the publishers before it’s too late.
I also received a complaint from Anthony who feels that I have fallen into the trap of identifying ‘bankers’ as the sole source of many of our current financial woes – and he’s right. I did fall into the trap of euphemistically using the term. I’m sure that most decent people were shocked by the October report from Incomes Data Services revealing that the average annual income of a director of a FTSE 100 company had risen by 50% over the previous 12 months to £2.7m. We have the sickening spectacle of this cosy closed-shop electing to continue pushing up their own remuneration to obscene levels while imposing severe pay/pension restraint on their employees. The Government pretends to be appalled, but does nothing except say that it is up to shareholders to hold directors to account – but most shares are held by institutional investors and those high-earning fund managers are part of the problem.
The Property Market
In a recent post I commented on the state of the property market and suggested that until the bubble in property prices finally bursts, with further substantial falls in house prices, the UK population is spending so much of its net income on somewhere to live that there isn’t enough spending power left to support a buoyant economy.
Now the Government has announced a plan to ‘help get the property market moving again’. The scheme is designed to enable first time buyers to obtain 95% advances to buy newly-built starter homes by providing lenders with a safety net should they have to sell repossessed homes following defaults by the borrowers. This idea seems so wrong on so many levels that I’m stunned by it.
Firstly, it seems basically immoral to enourage vulnerable first time buyers to take on a 95% loan when the economic climate makes further property price falls practically guaranteed.
Secondly, what is the sense in supporting only the purchase of new-builds. That does absolutely nothing to free up the blocked property market.
The safety net in the scheme protects the lender at the expense of the borrower and the tax-payer. So once again the tax-payer will be paying the price of bailing out the lenders – who are the culprits in the whole property bubble disaster with their unrestrained lending. Remember the enthusiasm they had for those mortgages with borrowers self-certifying their own income levels? Reckless lending fuelled an exposion in property prices that was bound to end in disaster. When the bubble really bursts it is the lenders who should bear the costs, not the taxpayers who are still funding bonus payments to the pigs-at -the-trough bankers.
The Harbour Bookshop, Dartmouth
As I mentioned in late October, The Torbay Bookshop has been saved by the incorporation of a chocolate franchise. Unfortunately, no such move has come to the rescue of The Harbour Bookshop, Dartmouth, that is now closed.
The shop was opened in 1961 by Christopher Robin Milne, immortalised in the Pooh stories written by his father. His reaction to being the central character in the world famous books, and to his father for placing him there, swung thoughout his life. At times he bitterly resented what his father had imposed on him and A A Milne came to regret it, vowing in 1928 that he would never write another children’s book.
Christopher sold his share of the royalties he inherited from the Pooh books and used the capital to start a trust fund for his daughter. Given his attitude to the books it is amazing that he chose to open a bookshop where he was constantly exposed to Pooh fans in search of the real Christopher Robin. But he and his wife ran the shop very successfully for over 30 years until they retired in 1983.
What a pity that after 60 years the shop has gone. It was one of the good bookshops: well-stocked, with friendly and knowledgeable staff. Andrea Saunders, the shop manager, had worked there for 26 years.
Dartmouth has a population of about 6,000, but tourists have the effect of increasing that figure enormously through a large part of the year. What a shame that under those circumstances an excellent bookshop couldn’t survive. The unfortunate final owners blame soaring property costs and unfair competition from Amazon and the supermarkets.
All those who have browsed in that shop and then gone home to buy the book from Amazon should be feeling very guilty. You may have saved a couple of pounds, but you’ve cost the town a valuable asset.
How to keep your bookshop open
We are lucky to have The Torbay Bookshop in our area. The owners, Matthew and Sarah Clarke, opened for business in 1993. They had spent their working lives in publishing and had built a lot of useful connections. Their first shop was opened by Sir Patrick Moore and when they later moved to a bright new shop in 2002 that one was opened by Dick Francis.
Over the years they have kept up a steady flow of celebrity events, been heavily involved with the local Library Service and won a host of awards, including Best Independent Bookshop. It is hard to think of anything more that the Clarkes could have done to make selling books on the High Street successful.
It was, therefore, distressing to learn that the business (including the freehold of the property) was up for sale. It seemed that an excellent bookshop was in danger of closing.
But there is good news! It has to be said that good news for independent bookshops is in pretty short supply. Matthew and Sarah heard that the neighbouring Thorntons store was closing and stepped in. By re-arranging their premises they can maintain the bookshop, but also offer the range of Thorntons chocolate and, for good measure, they will also be selling jigsaws, stationery, CDs, DVDs, local photographic prints, diaries and calendars.
It’s a relief that we are not losing our local asset, but I can’t help feeling that it’s a pity that such knowledgeable and enthusiastic people can no longer make an adequate living from selling books.
When are the mainstream publishers going to wake up to the fact that unless they change their ways there will soon be very, very few independent bookshops; they will have lost an important sales route and we will have lost a socially significant presence from our High Streets. The solution is obvious. They have to do just two things: stop giving the online retailers and the large chains such generous discounts that it makes it easy for them to undercut the small independents, and stop unloading remaindered stock at obscenely low prices.
I was in a bookshop in Ashburton shortly before it closed down. The proprietor showed me a book that she had on sale at the cover price of £20. It was a very attractive, large format, hardback book featuring a stunning collection of local photographs. It had been published just twelve months previously, but she told me that it was already on sale in a nearby out-of-town shopping centre for just £5. The publisher had never offered the book to the bookshop on reduced terms, but had simply unloaded all the unsold stock in a way that undermined all the independent bookshops in the area.
If a business treats its connections with such contempt it will eventually pay the price.